Why You Shouldn't Hire a Cheap SEO Company

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The Risks of Cheap SEO Services
As most business owners know, search engine optimization is a key part of your digital marketing strategy. It helps get your content ranking on Google's first page, where it can be seen by your target audience in organic search results.

Without SEO, your website and digital content has no direction and can't compete in your niche. You also will receive little to no organic traffic. Yet, you may be worried about how SEO strategies will factor into your company's marketing budget. You may be tempted to cut costs by going with "affordable SEO services."

We've put "affordable SEO services" in brackets for a reason. While a small iceland phone number list business' budget is very different from a large corporation and everyone has a different definition of what's affordable, "affordable" all too often actually means cheap. And cheap SEO services are a problem.

What Are Cheap SEO Services?
Naturally, your marketing budget will dictate how much your company can reasonably afford to spend on search engine optimization services. However, even within your budget there is a big difference between professional and cheap SEO services.

These days "cheap" has become synonymous with poor quality, and this is true when it comes to digital marketing as well. Cheap search engine optimization doesn't just refer to the price point. It also refers to the quality of customer service, work quality and results you will receive.

With high-quality, trusted SEO services, you can rely on the agency to implement strategies that actually work. They will genuinely have your best interests at heart and produce work your team will be proud to display on your various online platforms.

Alternatively, choosing a shady agency could be extremely detrimental to your business—especially if the company uses spammy tricks or tactics that infringe on Google's Terms of Services. Not only can this harm your company's reputation, but you're also throwing money down the drain on short-term tactics that won't get you the growth your business needs.

Why is Cheap SEO Bad?
We've often encountered business owners who were looking to save a few dollars through hiring an "affordable SEO company," only to be disappointed with the results. Often less-expensive agencies are less experienced as well. In this sense, to purchase their services means you're essentially paying for someone else's learning curve. Also, there's no way an inexperienced SEO "expert" will be able to deliver the same results a real expert can.

Like any other craft, it takes years and countless hours to achieve the level of expertise needed to create an SEO strategy that actually improves search engine rankings and helps you achieve your business goals.

What if My Business Can Only Afford a Cheap SEO Agency?
Even if you want to invest in a professional SEO agency, your marketing budget may not allow for the cost of expert services. However, that still doesn't mean you should opt for cheap SEO services. Even if the company is in your price range, they still won't be able to deliver the SEO strategy that your company needs to thrive. Instead of bothering with an affordable SEO package that ultimately lets you down, it's far better to opt for one of the following online marketing options.

Hire an SEO Consultant
If a full-time SEO agency isn't in your budget, but you still want the quality of professional services, consider hiring an SEO consultant instead. With an SEO consultant you'll pay an hourly fee for their services. Usually, this consultation includes identifying your pain points and highlighting the weak areas of your digital marketing strategy. The consultant will also let you know what opportunities are available to you, and help you come up with a framework for success.