99 per month. At least, they were able to learn from Twitter’s mistakes and are making it available in waves – basically, asking users to subscribe to their waitinglist, instead of allowing everyone to start pursuing it all at once. And Since Twitter’s first attempt to charge for the blue stamp flopped, it seems daring to see Twitter (and now Meta!) insisting on this path.
But, if we dive deeper, every movement has a reason – and for french email list Twitter Blue and Meta Verified, it’s not any different. A recent forecast from Magna, a media investment firm from Interpublic Group of Cos.’ Mediabrands, says global advertising growth in 2023 will be restrained – and for social media platforms, advertising is pretty much one of the main sources of revenue. In addition to that, things for Twitter are even more tumultuous, since the platform already lost many of its top advertisers last year and is desperately trying to make the platform profitable again by testing different approaches.
With that in mind, it makes sense to see these two giants trying to find other ways to generate revenue. This time, via subscriptions. A fun fact is that TikTok remains with the same old verified criteria – the platform that grew the most in 2022 still hasn’t placed its bet on paid verification. Coincidence?! I don’t think so. Anyway, regardless of the reason that led us into this, we are entering a New Era for social media.