Finally, after testing with people of all ages

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If it is not a real need, then other product directions should be chosen. For example , we recently talked about an example where a new consumer brand launched a fruit pulp product with youthful packaging, targeting the young user group of Generation Z , but the ROI of the investment in young people has never been improved, and users have always been difficult to convert. it was found that the real demand is for the elderly to buy it for their children at home. In fact, the target group is grandparents, and the youthful packaging does not work.



Of hitting Generation Z , it hit the elderly who are taking care of the children at home. In short, before focusing on marketing strategies, you need to confirm that the product can meet the real needs of users, and this is what the core team of new consumer brands should pay most attention to. In the past, most media channels belonged to mass communication indonesia whatsapp number data and mass sales channels. Now that channels are constantly vertically segmented, it is actually easier to do product verification, but a large number of new consumer brand teams have ignored this point. 2. New consumer brands have no marketing formula In the era of traditional media, marketing needs to be high-profile .



Whether it is CCTV advertising or offline elevator framework, a set of marketing strategy methodology and brand advertising content methodology can be derived, such as Ogilvy's 360° integrated marketing, Dentsu's cellular model, localized positioning strategy theory, etc. However, with the rise of platforms such as Weibo, WeChat, and Xiaohongshu, it has become an industry consensus that traditional marketing methods are ineffective in new media channels. However, while traditional marketing methodology has become ineffective, no new marketing methodology has emerged. Therefore, when we chat with friends in the marketing industry, we often sigh that marketing theory has lagged far behind the development of the media era.