The struggle for glory and victory

[fomayof928@mowline]

Hero At the top of the 3 Hs are Hero contents . Unique and unrepeatable, these contents aim to amaze and conquer! Their goal is to broaden the target of corporate communication and acquire new audience segments, increasing brand awareness . Hero content is rare for the creativity, commitment and investment needed to create it . It works on emotions to get strong reactions and for this reason it is called interactive . An example? Better to enjoy it like this: The goal of Hero content is to share, but above all to keep attention on the brand high for a long time .


That's why marketers dedicate to these flashes of genius more attention, considerable production effort and stellar budgets: to make them shine! Viral videos or seasonal campaigns are two of the Hero examples uae phone number list that a brand can plan in its strategy. Nike is always Nike. With its campaign Winner Stays On – Nike Risk Everything, created specifically for the 2014 FIFA World Cup, it emphasized the mantra of “risk everything”. Risk-taking drives the hopes of a nation.


The struggle for glory and victory leads to a final turning point: a penalty kick, the inspiring opportunity. #DesconectaParaConectar (disconnect to connect) is an invitation from IKEA to reflect on everyday behavior. The brand invites you to disconnect from smartphones and social media to connect with people with whom you can share special moments. Through emotions IKEA created one of its best content marketing campaigns. How to Benefit from the 3H Model Hero, Hub and Hygiene: the 3H content strategy According to our team, the main skills of good digital communication are these: disseminating information , telling your story , and storytelling .