This allowed them to attract a

[fomayof928@mowline]

The goal is not to compete better, but to compete differently, by offering something that no one has ever proposed. An iconic example is that of Cirque du Soleil . In a traditional industry like the circus , rather than competing with traditional circuses on attractions such as animals or clowns, they redefined the concept of entertainment, fusing elements of theater, music and acrobatic performance.


This allowed them to attract a whole new audience, redefining customer expectations. Back to index When to choose an approach Back to index I wait Red Ocean Strategy Blue Ocean Strategy Focus albania phone number list Competing on existing factors Creating new value drivers Objective Outperforming the competition Making Competition Irrelevant Result Shared market shares New market spaces Cost vs Differentiation Choose one of the two Combining cost reduction and innovation Why it's important to understand the difference Understanding when to apply a Blue Ocean Strategy or a Red Ocean Strategy is crucial to business success.


If you operate in a market where there is still room for optimization, a Red Ocean Strategy can work. However, if the industry is saturated and growth opportunities are limited, creating a Blue Ocean Strategy may be the only path to lasting success. The key to success in both cases is strategic market analysis and the use of tools such as the value curve , which helps you identify where to invest to gain a sustainable competitive advantage.