The structure of your sequence

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This is not the case. By inserting actions such as click here or call XXX at the bottom of the message , the results will improve immediately. The time you send an email but also the frequency drastically influence the open rate, but also the unsubscribe rate . For this reason, at the beginning it is good to test various frequencies and times, perhaps with the help of software.


The structure of your sequence of sendings influences the success o turkey phone number list f a campaign. The sequences vary depending on the final objective but also on the target. The key is to create interest , to propose something useful, to be friends first and then sellers. More sophisticated software helps improve segmentation, statistics and functions. There are tools that integrate with the database, providing many more options for segmentation.


Others offer heatmaps to see where the user has clicked. Still others have more templates available, and allow you to work on email programming with precise rules. With this data you can optimize and improve your campaigns continuously. Analyzing and interpreting data periodically allows you to understand how the campaign can be improved. You will have therefore understood that email marketing is characterized by a much shorter, almost immediate, preparation, sending and reception time.