This is ideal for items that

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This is ideal for items that complement each other or are often used together. Progressive discounts are also very effective, especially for those who have a large range of products. Offering a percentage discount that increases as the number of items purchased increases encourages customers to spend more to get more benefits. These approaches help strengthen brand engagement, making Black Friday a marketing opportunity that goes beyond the simple discount. Creating a sense of urgency One of the most powerful aspects of Black Friday marketing is creating a sense of urgency, which encourages consumers to act immediately to avoid missing out on the deal.


Limiting the duration of the deals, highlighting phrases mexico phone number list such as “ Today only! ” or “ While supplies last, ” increases the sense of exclusivity, stimulating the purchase. The countdown timer on the website can also increase the positive tension and pressure to complete the purchase. This is the principle of scarcity applied in marketing: limiting time and quantity not only creates urgency, but also increases the perceived value of the products, significantly improving conversions. black friday marketing How to retain customers acquired during Black Friday Maintaining the connection with customers acquired during Black Friday is essential to transform the sales spike into sustainable growth .


Follow-up campaigns sent immediately after purchase, containing dedicated offers or invitations to exclusive events, can encourage customers to return. Another strategy is to offer loyalty program incentives or cashback for future purchases. Discounts reserved for frequent customers or a points program are tools that increase customer engagement, making Black Friday not just a single-day event, but a springboard for a lasting relationship with the consumer. KPIs to Watch After Black Friday Once the event is concluded, it is important to do a thorough evaluation of the performance metrics .