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sessions : in GA4 the duration of the session is longer (up to 72 hours). This means that if a user returns to the website after two days, only one access will be recorded; therefore, there will be fewer sessions but longer ones and richer in useful information for you
a simplified and user-friendly interface even for those who are not in the sector
Cookies Policies refined to comply with GDPR regulations
the best integration with Google canada phone number list Ads and a synergy in tracking the related conversions.
If you are not familiar enough with this new tool, OTO Agency marketers are ready to help you.



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The important new features of Google Analytics 4


Google Analytics 4 introduces a new data collection scheme. The new approach is no longer session-based, but event-based .

What does it mean?

All hits are considered events (in the previous version there were also other types of hits, such as pageview).

Google Analytics 4 defines four different types of events:

events collected automatically : they do not require any particular configuration, other than the activation of Google Analytics 4
advanced measurement events
recommended events : these are not automatic, but must be implemented at code level