Paid advertising is a

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Paid advertising is a type of marketing that complements others, such as owned media (i.e. our website, our social media and all direct contacts we have with the user and which are our property) and earned media (earned when another company or another user talks about us). Types of Paid Advertising The term Paid Advertising is quite general. In fact, within it we can find different types of communication. Here is a list of the most used ones: Banners are advertisements that appear on websites in the form of images or texts within graphic rectangles.


They are usually placed on the margins of the page, especially on the sides. Their purpose is to attract the user's attention while visiting the site. This may not even be directly related to the subject of the australia phone number list advertisement. Email marketing , also called opt-in marketing from the action required to activate it, consists of contacting users directly to their emails, left during visits to the site and managed by a CRM. To send emails, the company is required to pay a fee that varies based on the number of contacts to be sent.


With Social Media Marketing , companies use social networks to promote themselves. As mentioned, the social user base is diverse and constantly growing and companies take advantage of this opportunity for efficient and low-cost advertising. Almost all social media, such as Facebook, Instagram, Twitter or Pinterest, offer the possibility of promoting their content. Search Engine Marketing (SEM) , or marketing on search engines. The goal of companies that invest in SEM is to appear among the paid results, at the top of the SERP.