Changing research methods and changing consumer whatsapp data habits mean companies have to adapt to these new customs. In the midst of a digital transition, companies must adapt and define coherent digital strategies. Digital marketing provides a first solution to this issue.
Indeed, as a Google study shows, today we have 74% of users who research on the web before making a purchase. These 74%, scrutinize, search for all the data and take what seems to them to be the best. The same goes for the BtoB market. Behind each person, there is a consumer and habits that he keeps at work. If someone is used to searching for information on the web then he will do it at work.
In addition, with social networks, we have new ways to interact with consumers or leads. They can give their opinions, ask for information or use it as a customer service tool. Having a digital presence is therefore one of the essential links in a marketing strategy. The goal is to have a multichannel presence, what we call in communication a 360° strategy.
So how can digital marketing help you generate more leads for your business?In order to meet the demands of digital transformation, a digital presence has become essential for all companies wishing to grow. So how can you grow and stand out from your competitors on the web? How is it possible to implement a good digital marketing strategy?
In a competitive space like the web, the most important thing is to create original content that is specific to your brand. The goal is to show your expertise in your field of activity. For HVAC specialists, everything that is energy and air conditioning will be consistent with their specialization. Whereas if this branch evokes HR issues, their legitimacy will be called into question. The main objective of content creation is to show your know-how.