A Las Vegas hotel may attract booking nationwide

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As would a world-famous restaurant. Thus, a locally-based business performs their service locally, but may attract folks from across the globe, depending on how special their service is. Consider Dr. David Verebelyi, a Denver plastic surgeon. His office does liposuction, scar removal, botox, laser hair removal, and so forth. Most of his clients come from the Denver metro, although his reputation in the industry (he runs the curriculum for the American Society of Laser Medicine, which trains the 4,000 laser surgeons in the US) brings in clients from around the world.


Last week, he booked a client from the UK. In s egypt mobile phone numbers database etting up PPC campaigns, you should expect that 90% of your traffic will come from your geo-targeted campaign, while 10% should come from geo-modified terms. You should have at least a geo-targeted campaign with generic keywords (searching for "laser hair removal" from a Denver ip address) and a nationally-targeted campaign with geo-multiplied terms (searching anywhere in the US for "Denver laser hair removal"). Be careful about cities that have the same name-- Louisville, CO versus Louisville, KY.


And consider whether your clients have to travel to see you (real estate) or are in-town (family dentistry and pizza). 4151207_a45e633560 If you have a mix of services that attract only locals and some specialized offerings that draw nationwide clientele/patients, then you CANNOT just duplicate your geo-targeted campaigns. Separate out the ad groups based on how far people will travel to see you.For example, Botox injections are a common service provided not just by high end offices such as Dr.