Chifukwa chiyani Google Analytics ndiyofunikira pa B2B?
Google Analytics ndi chida champhamvu chomwe chimakuthandizani kumvetsetsa zomwe zikuchitika patsamba lanu. Zili ngati kukhala ndi lipoti la zomwe mukuchita pa intaneti. Kwa makampani a B2B, chidziwitsochi ndi chofunikira kwambiri pakupanga zofunikira. Choyamba, Google Analytics imakuwonetsani yemwe akuyendera tsamba lanu. Mutha kuwona komwe akuchokera, monga injini zosakira kapena masamba ena. Komanso, imakuuzani masamba omwe akuyang'ana. Izi zimakuthandizani kumvetsetsa zomwe zili zomwe zimawasangalatsa kwambiri. Kuphatikiza apo, mutha kuwona kuti amakhala nthawi yayitali bwanji patsamba lanu. Ngati achoka mwachangu, zitha kutanthauza kuti zomwe muli nazo sizowakhudza. Kuphatikiza apo, Google Analytics imakuthandizani kuti muzitsatira kampeni yanu yotsatsa. Mutha kuwona ngati anthu omwe adadina pazotsatsa zanu adayenderadi tsamba lanu. Mutha kudziwanso ngati adachitapo kanthu, monga kulemba fomu. Pomvetsetsa izi, mutha kupanga zisankho zanzeru pazamalonda anu. Mwachitsanzo, mutha kuyang'ana kwambiri zomwe zimakopa mabizinesi omwe ali ndi chidwi kwambiri. Mukhozanso kukonza webusaiti yanu kuti zikhale zosavuta kwa makasitomala kupeza zomwe akufuna. Mwachidule, Google Analytics imapereka zidziwitso zamtengo wapatali zomwe zingakuthandizeni kuti mupangitse kuchuluka kwa zinthu kapena ntchito zanu za B2B.
Kukhazikitsa Google Analytics ya B2B Tracking
Choyamba, muyenera kulenga Google Analytics nkhani ngati mulibe kale. Izi zimaphatikizapo kupita ku tsamba la Google Analytics ndikutsatira njira zolembera. Mufunika akaunti ya Google pa izi. Mukapanga akaunti, muyenera kuwonjezera tsamba lanu. Google Analytics ikupatsani kachidutswa kakang'ono ka code. Khodi iyi iyenera kuwonjezeredwa patsamba lililonse latsamba lanu. Mutha kuchita izi poziyika pamutu wa HTML watsamba lanu. Ma pulatifomu ambiri awebusayiti ndi machitidwe owongolera zinthu (CMS) ali ndi mapulagini kapena zosankha zopangira zomwe zimapangitsa kuti njirayi ikhale yosavuta. Khodiyo ikangoyikidwa, Google Analytics iyamba kusonkhanitsa zambiri za alendo anu patsamba. Ndikofunika kukhazikitsa zolinga mu Google Analytics. Zolinga ndizochitika zenizeni zomwe mukufuna kuti alendo azichita patsamba lanu. Kwa B2B, uku kungakhale kudzaza fomu yolumikizirana, kutsitsa pepala loyera, kapena kuyendera tsamba linalake lamitengo. Kukhazikitsa zolinga kumakuthandizani kuyeza momwe tsamba lanu likuchitira bwino potengera kutsogola. Kuphatikiza apo, muyenera kuganizira zokhazikitsa kutsatira zochitika. Zochitika zimakulolani kuti muzitha kuyang'anira zochitika zapatsamba lanu, monga kudina mabatani kapena kuwonera makanema. Izi zimapereka chidziwitso chatsatanetsatane cha momwe alendo akuchitira ndi zomwe mumalemba. Pomaliza, onetsetsani kuti mukulumikiza akaunti yanu ya Google Analytics ndi ntchito zina za Google, monga Google Ads ndi Google Search Console. Izi zidzakupatsani chithunzi chokwanira cha momwe mukuchitira pa intaneti.
Kumvetsetsa Malipoti Ofunikira a Google Analytics a Demand Generation
Malipoti angapo mu Google Analytics ndiwothandiza kwambiri pakupanga kufunikira kwa B2B. Malipoti a Omvera amakupatsirani zambiri za alendo anu patsamba lanu. Mwachitsanzo, malipoti a Chiwerengero cha Anthu ndi Zokonda angakupatseni chidziwitso pazaka, jenda, ndi zokonda za omvera anu. Ngakhale kuyang'ana kwa B2B kumakhudza kwambiri makampani, izi zitha kuperekabe chidziwitso cha anthu omwe ali m'makampani omwe akupanga zomwe muli nazo. Malipoti a Acquisition amakuwonetsani komwe kuchuluka kwamasamba anu akuchokera. Lipoti la All Traffic limafotokoza kuchuluka kwa magalimoto potengera komwe kumayambira komanso pakati. Izi zimakuthandizani kumvetsetsa kuti ndi njira ziti zomwe zimayendetsa alendo ambiri patsamba lanu, monga kusaka kwachilengedwe, kuchuluka kwa anthu pamsewu, malo ochezera, kapena kutsatsa maimelo. Lipoti la Google Ads (ngati mwalumikiza maakaunti anu) likuwonetsa momwe makampeni anu amalipidwa amagwirira ntchito. Lipoti la Search Console limapereka zambiri za momwe mumasakasaka, kuphatikiza mafunso omwe anthu akugwiritsa ntchito kupeza tsamba lanu. Malipoti a Behavior akuwonetsa momwe alendo amalumikizirana ndi zomwe zili patsamba lanu.