Shophie Conran progressive web app

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Even if you’re not quite ready to move into “unconventional” shopping channels, headless can do a lot to improve your mobile version.

And that’s worth thinking long and hard about: mobile commerce is booming. Insider Intelligence predicts that mobile will account for 42.9% of all ecommerce volume in 2024. And it’s not hard to see why… almost everyone owns a smartphone, screen sizes are increasing, and native apps make browsing goods and placing orders more convenient.

To attract more visitors to your ecommerce website, you want to ensure it’s mobile friendly and loads fast. Moving to headless can help with this.

Headless commerce enables brands to create a progressive web application (PWA). This type of web app has a native app appearance but works from the browser. So it’s a website with polished UI/UX, rapid loading, and the ability to send push notifications.

This allows you to improve the taiwan consumer email list UX on the three most widely-used touchpoints: smartphones, PC/laptops, and tablets. Plus, you’ll get a head start on preparing the website to connect to more touchpoints down the line.

Check out what a PWA might look like in the example below, from Sophie Conran’s online store.

3. Flexibility and scalability
The flexibility of headless commerce is another important advantage.

This structure lets you integrate solutions, like websites and apps, into the headless commerce solution, ensure an elevated mobile experience (with progressive web apps), and solve isolated problems without disrupting overall website operations.

Headless architecture follows a modular strategy, which means you can choose what to add, remove, replace, or leave alone—without having to restructure completely. This flexibility helps you adapt more quickly to things like: