Why and how to start a Facebook shop
Before you start adding photos of beauty products to your FB shop, make sure your Facebook page is at a professional level .
Why set up a Facebook shop?
It will be your competitive advantage.
You don't need an e-shop to start one .
You can add an unlimited number of products and divide them into categories and collections.
You can present cosmetic products not only with photos, but also with videos.
You will see statistics where you can find out how many users clicked on your Facebook shop.
Your products will also appear on Facebook Marketplace .
You will attract clients where they spend the most time.
Facebook is faster to use than regular websites and e-shops.
On Facebook, clients can write to you directly if they have any questions about products.
You can read more about why social networks are important for your salon and how they can be used in the article Social networks you can't miss .
How to set up a Facebook shop?
Step 1 – Basic setup
You can create a Facebook shop on your computer or directly on your phone in the Facebook app, but this app, or any other, currently does not offer the option to edit your shop directly on your phone.
We'll probably have to wait for that. I'll let you know when it happens.Setting up a Facebook store via mobile
Open your Facebook page in the application and click the "More" button in the top bar.
Setting up a Facebook store via mobile
We go below, to the "Page Controls" section and press "Edit Page".
Preview page controls
At the bottom we will find "Cards" , where we will then select "Add card".
Facebook page editing
Facebook - add a card
We tap on "Store" .
Add a Facebook business card
Done, the Facebook shop is on your FB page. You can also find the bookmark in the main page bar, where a notification will directly navigate you to editing on your computer.
Creating a Facebook store