Create a place on your website where you can add gift inspirations – special packages, gift cards, whatever you can think of. Maybe it will inspire someone to give themselves a gift too.
The online e-shop Tchibo has a separate category on its website – Mother's Day Gifts. And look how beautiful it looks:
Tchibo e-shop - Mother's Day - gifts
PRO TIP: Let your customers know you have this offer. Link to your giveaway website in social media posts, link to it in emails. In short, drive people to your website
Competitions
Run a competition on Facebook . However, make sure that the winner comes to your salon in person to collect their prize and see for themselves what it looks like and maybe even book another procedure or consultation. You can take a picture of this moment and use it in your social media or email marketing.
However, be careful not to violate any of Facebook's terms and conditions regarding organizing competitions . I also wrote in detail about how to organize a competition on Facebook in the article - How to get clients through a Facebook competition .
Online Mother's Day Challenges
How about inviting your followers to an interesting challenge? For example:
Makeover : Being a mom is hard work, and everyone deserves some attention and pampering. Start a Mom and Daughter Makeover: invite your followers to give their mom a break and a beauty makeover! They can send photos, tag you, or a specific hashtag you create for the occasion.
Selfie Challenge: Can't think of anything special? Looking for something quick and easy? In that case, the "mom and daughter" selfie challenge is a great choice.
Online promotion and sales call
When setting up an ad on Facebook or other online platforms, try to country email list add some added value to your offer. Focus on why moms would like this gift, what customers can say to their moms. Emotions and experiences work better than just a pure sale .
Communicate that it's not just a beauty treatment, but also a day spent with your mom or the pampering she deserves for her dedicated work and care.
Join forces with other sellers to create a Mother's Day gift