Pick a memorable address

[jakariabd@]

"Coming up with a name that conveys the topic of your blog in a catchy format is the primary goal for a branded blog. Think of descriptive words in your niche, then come up with some synonyms or variations of those terms. From there you can add more descriptive words, which will help you build your brand identity. The use of alliterative terms can also help make the name more memorable," says Scott Chow, owner of The Blog Starter.

Another important aspect is your domain name, otherwise overseas data known as your blog’s web address. Many bloggers choose to use a platform such as WordPress or Blogger, but your site will have more impact and cachet if you use your own URL.

As well as the name itself, you can choose a suitable extension, such as .blog (to make it absolutely clear what you’re doing!) or perhaps .ai if you’re a tech guru. There are plenty of domain finders online; for example, if you’re targeting readers Down Under, you can search domain names for Australia and choose one with the .au extension.

Create an appealing design
The theme and color scheme of your blog site are also important in establishing a consistent brand. Think about the layout of your text and images, and be careful with the colors you choose. Avoid color clashes or anything that’s too in-your-face. Always make sure the text shows up against the background, and use clear, easily readable fonts.

Two people stand next to large text stating a signature color can increase brand recognition by 80%
It’s essential to give readers a smooth user experience, so keep the design fairly simple with plenty of white space, and make the site easy to navigate. Remember to optimize for mobile, and take note of page loading speeds.