How to use SMS to make a difference in the insurance sector?

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Did you know? 70% of consumers think that SMS is a good means of communication for businesses! On the business side, SMS is seen as the best tool to communicate and interact with customers thanks to an opening rate of over 96%. Dialogue and maintaining the link with your customers is essential for all businesses, and this is even more true in the insurance sector where competition is strong… Find out how to use SMS to boost your business in the long term. Let's go!

Also read: 6 tips for a successful mobile marketing campaign

7 examples of professional SMS for insurance
From claims progress to appointment reminders, discover below seven ways your business can use SMS to boost your insurance business.

1. SMS reminder following non-payment
Some of your customers have not paid an unpaid amount and you want to recover the amount as quickly as possible? Opt for sending professional SMS ! Indeed, you just need to send a message to your customer with the amount to pay followed by a link to your website or a telephone number to make the payment.

By sending an SMS notification, your team will spend less time on the phone calling back customers with unpaid bills and will focus on other files.

2. Appointment confirmations and reminders
To reduce forgetfulness and minimize the number of missed appointments, armenia telemarketing data ending a reminder SMS is very effective! Remember to include the address of your insurance office, the date and time of the appointment. This way, your client will have all the essential information in a single message, accessible very quickly. You can also schedule a reminder the day before the appointment with the option to cancel via an SMS response. Your clients will be delighted with this little reminder!

3. Renewal of contracts
Sending a personalized SMS is ideal for reminding your customers in a non-intrusive way that the end of their insurance contract is approaching and that it is time to think about renewal. You can add a link to a dedicated page on your website indicating the procedure to follow or a telephone number to contact one of your advisors and facilitate the renewal.


4. Additional service offers
By sending a simple SMS message to your customers, you can offer additional services that correspond to each of their situations and may interest them.

For example, one of your customers has insurance for their home, but not for their vehicle... SMS is the best way to offer them car insurance adapted to their needs, along with a promotional benefit to thank them for their loyalty.

5. Claims Updates
Sending an SMS with the details of customer complaints, their progress, processing times and all important information will reassure your customers . By being informed at all stages of the progress of their file, your customers will not need to contact your customer service to find out more. You will thus significantly improve your customer satisfaction.

6. SMS alerts and advice
To keep your customers in the long term, pamper them! Sending SMS alerts with personalized advice is an additional service that you provide them. For example, you can send:

a weather alert with some advice to protect their home;
advice on the right actions to take to protect their home when they are on vacation or any other advice to leave on vacation with peace of mind and make it more enjoyable.
These SMS alerts will make your customers' lives easier and reassure them. Ultimately, this will allow you to build loyalty.

Also remember to wish them happy holidays, a happy new year or even a happy birthday, little attentions that your customers will surely appreciate and which will allow you to remind them of your fond memories.

7. Database Rental
Do you want to increase the number of insured persons in your company and convert new prospects into customers? SMSEnvoi offers you the rental of targeted databases based on your sector of activity and your needs. You can thus select a target and a precise location then create and send an SMS marketing campaign in order to publicize your services and develop your business.

The benefits of sending professional SMS in the insurance sector
To summarize, sending professional SMS to your customers in the highly competitive insurance sector allows you to:

communicate in a direct, effective and non-intrusive manner about your business and your products;
have the assurance of being read thanks to an SMS opening rate exceeding 96%;
convert new prospects into customers through targeted customer database rental;
keep in constant contact with your customers;
build a quality and trusting relationship with your customers by sending personalized advice and information in real time;
improve customer satisfaction and build customer loyalty;
stay ahead of your competitors.
As you will have understood, the advantages of using SMS in the insurance sector are numerous!

Would you like to know more about our professional SMS solution in the insurance sector or in another sector? The SMSEnvoi team remains at your disposal for any additional information. Contact us at 04 13 65 11 61 or register for free to test our professional SMS sending platform .