Scheduling SMS sending: what are the advantages for businesses?

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Inexpensive and with a reading rate of around 96%, SMS has become in just a few years one of the leading communication channels for companies. Whether it is a reminder, promotional or information SMS, SMS offers many possibilities and helps increase the performance of companies that use it. What is automated SMS sending and what are the advantages for companies? Explanations.

What is automatic SMS sending?
Scheduled SMS sending involves setting up automated communications via the SMS channel without human intervention.

Thanks to a platform, the company can define different marketing scenarios in accordance with its business objectives. Depending on its needs and whatever its sector of activity, a company can automatically send different types of SMS to its customers thanks to a multitude of scenarios that it will have previously determined, such as:

an appointment reminder SMS;
a welcome SMS following a first purchase;
a promotional SMS regarding a current offer;
an information SMS, etc.
Depending on the different predefined scenarios, the sending of SMS is triggered automatically, which allows the company to maintain permanent contact with its customers and to create a lasting relationship of proximity and trust.

This marketing practice is possible thanks to the implementation armenia phone number database of an SMS API (Application Programming Interface) directly on an e-commerce site or on business software such as a CMS, a mobile application, a database, etc.

Sending, scheduling and receiving SMS replies can also be set up very simply via the platform.

Also read : Why is SMS such an effective tool for surveys?

The Benefits of SMS Scheduling for Business
Customer experience, time saving, better communication with customers... Let's take stock of the main advantages of SMS programming for businesses.

Providing the best possible experience to its customers
Sending scheduled SMS messages according to different predefined scenarios allows businesses to communicate in real time with their customers and stay in touch at every stage of their journey.

In the digital and Internet era, consumers have access to a multitude of offers. On the web, whatever the field, there are many companies that offer more or less similar services or products... Consumers have a choice and expect companies to offer them exceptional service. They want to be supported from A to Z, do not like to wait and want to receive the information they need quickly.

With automated SMS marketing campaigns, businesses have thought about all their customers' needs and expectations in advance. They are able to offer them the best possible customer experience.

Also read: How to use SMS to make a difference in the insurance sector?

Personalize your communication
To achieve customer satisfaction and loyalty and thus ensure the success of their business, the challenge for today's companies is to communicate the right message at the right time and in the right place.

By automating the sending of different SMS scenarios, the company can choose the most opportune moment (precise date and time) for the dissemination of its information and reach its recipient at the right time. Of course, this assumes having perfect knowledge of the customer, their needs, expectations, habits and purchasing behaviors.

Sending a message or offer tailored to targeted consumers at the precise moment when they have a latent desire or need allows companies to maximize their success rate and achieve their business objectives more quickly (sales, turnover, customer loyalty, etc.).

Also read: SMS marketing for Valentine’s Day: boost your business!

Save time every day
Unlike manual sending, SMS scheduling represents a considerable time saving for the marketing, communication or sales department that manages the sending. This freed up time can then be devoted to other important tasks, which improves the overall productivity of the company.

Indeed, via the software, each company can precisely program all the conditions that trigger the sending of the different SMS (date, time or other events). Automation also allows you to define the message sending mode (group sending, cascading sending, personalized sending, etc.). Once configured and validated, the work is finished.

The objective then for the company is to be interested in the impact of these SMS campaigns and to always re-evaluate its different scenarios to constantly optimize its results and achieve its objectives.

It should also be noted that automating the sending of SMS means you don't have to rush and avoid last-minute errors... With scheduled and then delayed sending, it is possible to carry out several checks before the SMS are actually sent, which can avoid many disappointments!