Main tasks of a community manager

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Communication marketing is a strategy aimed at creating and strengthening a community around a brand by uniting people around a common idea or values ​​that the brand represents.

Without a community management specialist, it is impossible to implement community marketing. Someone on the staff must act as a coordinator, regardless of what their job title is.

The primary goal of a community marketing strategy is to actively listen to customers’ needs and desires and ensure that they are met. By engaging consumers in the conversation, companies can build trust and loyalty, which can then lead to repeat purchases and referrals.

Engagement goes beyond views and comments. Humans have an innate need to connect, and according to Dr. Matthew D. Lieberman, the brain responds to positive interactions even more powerfully than it does to power or money. Social connections play a major role in our happiness and success.

Therefore, it is logical to begin developing a afghanistan email list 168973 contact leads community strategy by understanding the needs and interests of its members.

A community manager takes into account three main issues:

What will attract people to the community?

Why would people want to spend time with a group?

Why would participants volunteer to help the community without any remuneration?

When all components work in concert, an outstanding community emerges.


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Examples of community managers' work results
Instant Pot specializes in multi-cookers and other kitchen appliances and is one of the fastest-growing brands in the history of the home improvement market.

The company's main promotion strategy throughout its existence has been to build a community. Their social media group dedicated to unique recipes and culinary life hacks has already attracted over 3,100,000 members.

The Sephora beauty store community has over 25,000,000 members. It is open for discussions on a wide range of beauty topics. You can ask questions, share tips, show off your looks, and participate in a variety of fun challenges.

Sephora Beauty Talk members spend twice as much on purchases as regular customers, and the most active members spend ten times as much.

Airbnb runs a community for home hosts from all over the world, with over a million members currently.

In the discussion chats, answers to almost any questions are available:

What to do if a guest behaves aggressively?

What should you pay attention to when writing an enticing headline for a hostel advertisement?

What kind of towels are best to give to visitors?

Where can I buy a large quantity of toilet paper at a good price?

In 2018, GoPro was honored with a Shorty Award for its outstanding community, which has nearly 19 million followers.

GoPro

Source: shutterstock.com

GoPro has brought together people passionate about adventure and inspired them to think creatively. The most exciting videos are created by users themselves, which makes the brand even more attractive and recognizable.

GoPro Community Managers actively engage with publications, answering questions, providing expert advice, and responding to user complaints.

Nike Run Club is a successful example of community building, built on a shared love of running and shared values. Nike helps shape the culture of running by positioning itself as an equal partner to its users and demonstrating that their goal is to enjoy this physical activity. This creates loyalty and empathy, which leads to increased sales, repeat purchases, and recommendations to friends.

Another example is the Red Bull brand community, which organizes real-world events that bring together athletes and artists from around the world. The brand sponsors various festivals, including New Star Camp in Russia, which helps create a community united by common interests. It is a place for people who seek freedom, new adventures, and conquering peaks. Many of its users dream of becoming brand ambassadors.