The value pyramid

[kexej28769@nongnue]

A value pyramid where the top is more strategic and the bottom is more strategic.
So starting with the value pyramid, and this is something that I've used at Sear for many years, and I've had the great privilege of leading the analytics team at one time, the SEO team, thanks Will, and the paid media team, thanks Crystal, and through all of that, I've used a very simple construct. As you can see, there's nothing fancy here, but it's a way to help our teams understand the work they do and the work clients are asking us to do.

So to start, it's a pyramid like any other, four different layers, and for advertising database SEO you can think of the bottom layer as link building. This is very important to do, extremely important, but probably at the bottom of the pyramid. Link building gives us ranking. With rankings, we get traffic.

Traffic keeps us engaged on the website. But we certainly don't stop there. Website engagement and traffic, now we want to focus on conversions. Now we get those conversions and depending on what the value of our conversions are, that generates revenue for us. So nothing really earth-shattering there. But I want to introduce some more concepts. So you want to think about your clients' topics.