Adding actions to an automated workflow in WordPress

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The average conversion rate for cart abandonment recovery emails is 28.88%.
These emails work well because they serve as a timely reminder to customers who have already shown interest in your products.

If you run a WooCommerce store and want to take advantage of this powerful tool, you can check out our detailed guide on how to set up abandoned cart emails on WooCommerce .

In the next sections, we will also look at some abandoned cart email trends. This information will help you create more effective emails, increase recovery rates, and ultimately reduce cart abandonment.

17. Sending multiple abandoned cart emails can lead to 69% more orders than sending just one email.
Sending multiple abandoned cart emails can lead to 69% more orders than sending just a single one.
So, instead of sending a single reminder email after a customer abandons their cart, these companies send a series of 2-3 emails over the course of a few days.

For example, your email sequence might look like this:

First email (1 hour after abandonment): A friendly reminder of who we left in our cart.
Second email (24 hours later): Offer a small discount or free shipping to encourage purchase.
Third email (3 days later): Create urgency by mentioning limited supplies or that the offer is about to end.
This approach works because it gives you multiple opportunities to re-engage the customer. Some may need belarus telemarketing data a simple reminder, while others may be persuaded by a discount or a sense of urgency.

That said, make sure you don’t send all your emails in one day or repeat the same information across all your emails. Otherwise, you may come across as pushy, which will drive potential customers away.

With FunnelKit , you can set up an email sequence where you can select triggers and delays for each message. This way, you can automate your abandoned cart email strategy without overwhelming your customers.

18. 44% of abandoned cart emails use scarcity to nudge customers to complete their purchase.
If you don't want to offer cash incentives in your emails, scarcity is a great option to attract users to your online store.