Global takeover: how conversational marketing helps companies enter the global market in 2024

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na Arkharova, a recognized expert in marketing, has gained international recognition thanks to her fundamental education received at the Higher School of Economics and the Haas School of Business at the University of Berkeley. Having implemented a number of successful projects in the international arena, she actively shares her experience. One of the key areas of her expertise is conversational marketing - a modern approach to marketing based on prompt interaction with clients in real time. This approach allows companies to be closer to their clients, offering personalized solutions at the time of contact. In this article, Alena shares practical mechanisms for using conversational marketing that helped her achieve success on a global level.

Changes in consumer expectations

Modern customers have changed. They demand argentina phone number data constant availability and personalization from businesses, while expecting high-quality services online. According to research, 80% of buyers value the experience of interacting with a company no less than the product or service itself. Customers no longer want to waste time searching for information on websites or waiting for a response from operators. They prefer to interact with companies through chats, instant messengers, and social networks, where they can quickly get the information they need.

In this regard, conversational marketing comes to the forefront as one of the most effective tools for meeting the changing needs of customers. This approach not only improves interaction with customers, but also helps to build trust, increase loyalty and, ultimately, increase sales. It is important to note that conversational marketing is not just a dialogue, but a full-fledged marketing tool that requires a subtle and thoughtful approach.

The Role of Artificial Intelligence in Conversational Marketing

For companies with a large number of clients, providing high-quality and personalized service is becoming increasingly challenging. Human resources are limited: support staff cannot serve many clients at the same time, they need time to respond, and they may experience fatigue and burnout. In these conditions, artificial intelligence (AI ) comes to the rescue.

Integrating AI into conversational marketing opens up new opportunities: increased personalization, better understanding of customer needs, reduced costs for routine tasks, and scalability of solutions. AI can handle large volumes of incoming messages, helping employees cope with the workload and improving the quality of service.

Assessing the need to implement conversational marketing

To understand whether your business needs a conversational marketing tool, follow these steps:

Define your business goals . Be clear about what you want to achieve: increasing conversions, improving customer service, etc.
Analyze your target audience . Find out how your customers prefer to interact: via chatbots, messengers, social networks.
Assess resources . Assess your company's capabilities to implement the new tool, including human resources and technology.
Explore the market . Explore available solutions, their functionality and cost.
Conduct testing . Launch a pilot project and evaluate its results.
Make a decision . Develop a plan for implementation and employee training.