What makes emotional marketing so effective?

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Memorability : thanks to memory we can draw on the source of emotions that are dear to us, emotions that can be relived thanks to the event that emotional marketing recalls;
Sharing : what touches us closely has a greater chance of being shared (e.g. if I am a new mother, the image of a baby in swaddling clothes will attract my emotions) ;
Influence on purchasing decisions : advertisements with an emotional component “convince” people to make a purchase to a significantly greater extent than more rational advertisements lacking this aspect;
Building Loyalty : With an emotional connection to the brand or product, loyalty and advocacy are the reward from the consumer.
So, after having briefly observed what makes emotional marketing so important and effective, there is another aspect and segment of the same sector to consider, closely connected to the emotional one: experiential marketing.

Founder Bernd H. Schmitt , a professor at Columbia azerbaijan phone number data
University, describes emotional marketing as “a memorable experience that the customer must have, one that exceeds his expectations.”

In the book “ Experiential marketing: How to get customers to sense, feel, think, act and relate to your company and brands ”, Schmitt explains how emotional marketing is, by its nature, very close to experiential marketing. Given that a brand, a product must involve the consumer, put him at ease and become part of his purchasing habits, how can this happen? Simply thanks to involvement and even more to identification, factors that can find fertile ground both in factual experience and in the emotional sphere.