How do I create a corporate design manual for my company?

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We have a few rules at home: Put your shoes in the closet, hang your jackets on the coat rack, wash your hands when you get home, screw the lid back on your toothpaste tube, and don't sing while eating. Does this sound familiar? If you're not trying to teach them to your own children, you probably remember these rules from your own childhood. And every family usually has its own set of family rules. This is the only way to live together successfully.

My colleagues are my work family. They have a few rules, too: "Casual Friday," for example, or only using our corporate colors in presentations. Sure! Or not? So you can quickly reference something if you've forgotten something, there's a corporate design manual. Everything is clearly laid out there. What exactly? And how? It's explained in this blog post.



First of all: Perhaps you're currently in the middle of a branding process or just want afghanistan phone number data to get started. A design manual is a good idea at the end of the process. We've compiled all the information you need in this e-book:

Download: Branding Guide
What is a corporate design manual?




A corporate design manual, style guide, or corporate design handbook is a reference work that documents the rules and guidelines for a company's corporate design. This includes not only formal rules regarding fonts, shapes, colors, formats, and printing materials, but also, for example, corporate behavior. All guidelines serve to ensure the consistency of all communication media. This can go beyond formal criteria and also establish guidelines for the wording of documents and even employee behavior.

A corporate design manual is the documentation of what is developed and defined in a corporate design development process.

In the past, everything was documented in a thick folder containing all the developed rules and guidelines. Nowadays, it's more likely to be PDFs that are available within the company, or there's a digital brand portal where all logos and fonts, ready-made document templates, etc., are available for download.