5 points to consider when designing a logo

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There are countless logos in this world. A few are outstanding, numerous are good, some are terrible, and a surprising number are simply awful. They all share one purpose: to convey the very first impression of a brand and capture the viewer's attention within milliseconds. How well a logo design does this job isn't a matter of taste, but depends on clear factors.





The logo is an important component of corporate design. We've summarized the most important information in our guide. Download now and read later:



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Logo design?


A memorable symbol doesn't have to be luxuriously expensive, but buying one doesn't come cheap either. There are numerous templates online that you can purchase for just a few euros and then supposedly customize. It's hardly surprising, but this doesn't work. Generic symbols don't become unique simply by giving them a fancy font. Purchasing a design based on a template has nothing to do with design.



But what should be considered when designing a logo? What minimum criteria should the new symbol meet to ensure long-term sustainability?



What you should pay attention to when designing a logo


1. Simplicity
The simpler a logo is designed, the easier we can remember it. The recognition rate of simple symbols is much higher than that of complex designs. For example, if a friend who normally lives on the moon describes a logo he recently saw on Earth and says, "...it's like a star in a circle," we immediately know he's talking about Mercedes.



Of course, as always, there are exceptions to this principle. For some companies, it may be appropriate to opt for more playful concepts, but for most, simplicity is the best solution.







You should also be cautious when choosing colors. The more colors you use, the more difficult it becomes to combine them in a way that complements each other and the company. So, it makes sense to limit yourself to a few colors. And don't forget that the design should also look good and remain recognizable in black and white (grayscale).





Logo design Theater im Bauturm Cologne

Logo design Theater im Bauturm CologneExample Theater im Bauturm: striking logo and clear colors


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Variants of the trademark and black and white implementation
For more information on this example, see our article: Corporate design relaunch with clear lines – curtain up for the next act.







2. Scalability
Typically, a logo is used in many different sizes: on a business card, a website, social media, or maybe even on a price tag. At the time of design, the intended uses are usually not clearly defined. That's okay, because the logo should look good and be effective at any size. Whether it's being viewed by a prospective customer on a smartphone or displayed on an 18x1 billboard.



The key word, then, is scalability. You should consider this before deciding on a iceland phone number data design. Of course, you won't have prints measuring several square meters on your desk. But even a comparison on a smaller scale provides a good starting point. Designers who know what they're doing will also be able to provide expert advice on the flexibility of your desired logo.





3. Effect
When I say impact, I mean this: Think of Apple. Then McDonald's. Then Nike. I'd bet you've had all three logos in your mind's eye within a very short period of time. The symbols are iconic and have stood the test of time over the decades. Is it a coincidence that they're all very simple and scalable? I don't think so.



These globally successful companies have also evolved over the years and adapted their design accordingly. But always with the overarching design in mind – and in these cases, this is so strong that people still recognize the logo within milliseconds, despite minor changes.