Background: Certain search queries suggest that the user is looking for a physical location where they can purchase the specified service or product. These include, for example,leisure activities (restaurant search)
Things of everyday life (supermarkets, hairdresser)
Service providers (lawyers, craftsmen)
If you have a physical location and/or serve customers in a specific region, local discoverability is essential. Prerequisites for successful local SEO are a well-structured website, consistent NAP data, and a fully completed Google My Business profile . Only then can the algorithm correctly display the city or district.
However, Pigeon didn't always land as planned. The Local SEO Update malaysia cell phone number list was intended to benefit small, local businesses. However, there were cases – particularly in the US – where the exact opposite was true, and small businesses suffered significant ranking losses . SEO-Südwest reported in October 2014 on the results of a study on the Pigeon Update , which examined the changes in the SERPs and the possible ranking factors. The key findings were as follows:
No better search results
Strong domains and brands benefit
Distance from the city center relevant
Fun fact: The update was named “Pigeon” by SearchEngineLand , not Google itself. The idea behind it: “Pigeon is the name we chose because this is a local search update, and pigeons tend to fly home.”