For core updates like these

[rifat28dddd]

This summer, Google is giving us an unusual core update, rolling out in two phases. The reason: not all of the planned algorithm improvements were completed on time.The rollout of the first part began on June 2, 2021, and lasted approximately two weeks. Part 2 will follow in July. The Google Search Liaison tweeted that each core update could lead to ranking changes for some content. Due to the split rollout this time, it's possible that a small portion could experience fluctuations, which should subside again in July.

there are no specific actions webmasters can take. Google likes to point to a very general article from the Google Search Central blog , which states:

"Pages that perform worse after a core update aren't henan cell phone number list necessarily broken. They don't violate our Webmaster Guidelines, and no manual or algorithmic actions have been taken, as can be the case with other policy violations. The core updates don't contain changes targeted at specific pages or sites. We only want to generally improve how our systems rank content. You might see some pages that were previously underrated perform better after the update. ... So, if a page performs slightly worse after a core update, it doesn't necessarily mean it's broken. However, we certainly understand that some site owners still want to make changes. Therefore, we recommend that you strive to provide the best content possible, as our algorithms look for that."

Icon for Google update BERTBERT update: No questions left unanswered
Search algorithm update for better language understanding & more accurate SERPs

Probably the most important Google update since RankBrain. BERT stands for Bidirectional Encoder Representations from T ransformers and is a neural network-based technique for natural language processing (NLP) pre-training .

BERT is revolutionary for the search engine's further development and can be seen as a complement to RankBrain. According to Google, the update affects approximately one in ten search queries.

Put simply: Thanks to BERT, Google is able to understand search queries more precisely and identify the meaning of individual words in the context of the query. This allows the search query itself and thus the search intent to be better understood, resulting in more relevant search results.