With that in mind, always make sure your emails look great on mobile devices. You’ll want to use a readable font, large, clickable buttons, and a single-column design so your emails are super easy to read, no matter how people choose to interact with your messages.
N – Newsletter subscription
We’ve already mentioned that the holiday season is a great time to grow your list, so make sure you use this opportunity to get more signups.
You’ll want to encourage people to sign up for emails through social media and your website. A simple incentive and call to action could turn someone who’s just discovered your business into a subscriber. In no time, there’s a good chance they’ll become a paying customer.
O – Value of the offer
You need to offer them something valuable in return. This could mean a discount on lawyer email list their order, a gift guide, or access to an exclusive event.
But simply offering something of value isn’t always enough. You may want to focus on the benefits of what you’re offering in your holiday emails. For example, a social media marketing guru might encourage subscribers to sign up for their live webinar so they can get their first 1,000 followers.
Ultimately, holiday shoppers want to see what makes your offering special. Highlight benefits like quality, rarity, or exclusivity to help customers understand why they should choose you over everyone else.
P – Personalization
Personalized emails help people connect and increase sales. If you’re wondering how effective they are, consider this: 80% of shoppers say they’re more likely to buy from a company that personalizes their experience.