Consumers are more likely to engage with brands that support charitable causes, especially during the holidays. Offering a donation option not only creates goodwill, but it also creates a sense of community and shared purpose among your customers. This can strengthen customer loyalty and encourage repeat business.
Tips for execution:
Provide a choice of charities : Offer customers a selection of local or Hanukkah-related causes to support (e.g., “10% of your purchase will go to support local families this Hanukkah”).
Simplify the donation process : Allow users to donate directly from the popup or as part of the checkout process.
Highlight the impact : Let customers know exactly how their donations will be used, such as “Your donation will help provide Hanukkah meals to families in need.”
Include a CTA encouraging customers to contribute: “Add a donation to your cart today and make a difference this Hanukkah.”
How to Avoid Pop-Up Fatigue
While popups can increase engagement and conversions, using them too frequently or poorly interior designers service email list timed can lead to popup fatigue, where users become irritated or frustrated by constant interruptions. Here’s how to use popups strategically to avoid this problem:
Best practices to prevent popup fatigue:
Set a frequency limit :
Avoid showing the same popup to a user repeatedly during their visit. After they close a popup, it is generally a good idea to wait at least 10-15 minutes or until the next session before showing the same offer again.
For example, show a Hanukkah discount pop-up on a user's first visit and wait for them to return before showing another. This prevents annoying repeated pop-ups that could cause users to abandon your site.
Trigger pop-ups based on specific user behavior rather than time spent on site. For example, show a pop-up when users add a product to their cart or when they visit a product page relevant to a Hanukkah sale.
You could also use exit intent popups that fire when users are about to leave the page, offering them a last-minute discount or a reminder of their cart.