Best Web Analytics Services

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Content
The pain of choice
E-commerce
Call tracking
Magic pill
In conclusion
In order to manage something, you need to have all the information necessary for it. Therefore, the question “why analyze the work of your site” is not worth it, the question is “what tools exist for this?”

It is impossible to evaluate the current website traffic, telegram free number conduct contextual advertising analysis or calculate SEO efficiency without using web analytics services. From this material you will learn:

What web analytics tools exist?
how to determine the service that is best suited for your business;
how to conduct a deeper analysis and build end-to-end analytics .
If you have been a web resource owner for a long time, you probably know about the two main services for collecting and analyzing statistics - Google Analytics and Yandex. Metrica. Both are free (relatively) services on the platforms of the two most popular search engines: Yandex and Google. But which of these systems should you choose for your business? And what to do if its functionality is not enough?

Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.

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The pain of choice
First of all, you need to decide what you need to measure. Each department and each specialist will have their own answer to the question - "what data is needed to understand the effectiveness of online marketing." Traffic or bounce rate? The number of unique incoming leads? Calls? Sales?

In fact, all these indicators are important, but their significance and the method of obtaining them change depending on the specifics of the business - the average check, the length of the transaction and the specifics of its implementation.

These criteria can be visually represented as guidelines:


If you need to measure, for example, the data of a small online store selling cosmetics, the average bill of which fluctuates around 1,000 rubles, customers make purchases on the day of their first visit to the site, and calls are extremely rare, the standard functionality of Yandex.Metrica and Google Analytics is sufficient.


E-commerce
If you sell clothes rather than cosmetics, such indicators as "average check" and "transaction length" will increase. At the same time, there will still be few calls to your online store. In this case, the usual functionality of GA and Yandex Marketing may not be enough for you, and you can safely connect E-commerce.