Everything Old is New Again – Including Direct Mail
Years ago, people grew tir of piles and piles of “junk mail” in their mailboxes and threw them in the trash, unopen. So, companies gradually shift from traditional marketing campaigns to an almost exclusively digital approach.
But today’s consumer receives thousands of emails new zealand whatsapp number data 5 million a month but only a few pieces of direct mail each week. The balance has shift and consumers are now overwhelm by emails and social mia ads instead of direct mail.
Once written off as ineffective, direct mail is back. In 2022, direct mail show an ROI of 43%. So, now that the popularity of direct mail is growing, how do we take advantage of this in our digital era?
Integrating direct mail and digital marketing can help you maximize your next marketing campaign and reach more consumers.
When direct mail campaigns are pair with digital marketing, such as target social mia ads or email follow-ups, the combination can significantly boost engagement rates. This approach ensures that your brand is top of mind across various platforms, guiding the consumer from a piece of mail to digital interaction.