Create lead generation-oriented web designs

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Take care of SEO With lead generation, you don’t need to hold your prospects’ hands through a multi-week sales process. But you do need to get them to your store. After all, lead generation campaigns that involve offering discounts and collecting email addresses won’t work if your store doesn’t have any visitors. SEO can be vital to generating traffic that can turn into leads and, potentially, sales.

A huge benefit of ecommerce lead generation is that you don’t need to write white papers or host webinars, which are often necessary for lead generation in other industries. But keep an eye on SEO optimization . Product descriptions, metadata, and blog posts should all be treated like lead generation magnets.

There are some simple design tweaks you can make to support your lead generation efforts, such as creating an About Us page that has eye-catching graphics and engaging content.

To start, incorporate Call To Actions. CTAs are anything that usa email list encourages your visitors to take an action.

Pay attention to your competitors and see what kind of CTAs they use. You’ll see a lot of active, action-oriented verbs and just a few adjectives. Keep your CTAs short and punchy to pique your visitors’ interest and entice them to click – 3-5 words is ideal for CTA buttons.

Another method of generating leads is to display pop-ups when visitors are about to abandon your e-commerce site. A good way to do these pop-ups is to present them in the form of a game, so as to encourage visitors to stay in your store. For example, they could spin a wheel to get an additional 10% discount on the purchase they were about to abandon.

All customers have to do is leave their email. They get the discount and you get the contact!