Asos: An About Us Page Focused on Values ​​and Inclusivity

[suchona.kani.z]

On this page, the group has condensed its entire essence: from its beginnings, to financial data, through the management team, vision and mission .

Despite the huge amount of content, a fine web design work allowed them to create a clear and linear About Us page: a fantastic example to take inspiration from!


Asos is not just a huge fashion e-commerce site. It is also a company that is committed and, at a time when fast fashion is increasingly criticized, it has every interest in focusing its communication on this aspect. It is a brand that addresses a target between 15 and 25 years old and brings values ​​of inclusion, tolerance and creativity. On their About Us page, the first poland email list paragraph is an example of the inclusivity we were talking about: 'We are here to give you the confidence and certainty to be whoever you want to be.'

Among their values: dressing all sizes, offering gender-neutral collections, body positivity, supporting young talents and emerging brands (with competitions, prizes and a dedicated marketplace), protecting the environment and safeguarding workers.

Their About page is all of this. So who is Asos? A brand committed to modern values ​​and open to full inclusivity. This is what we remember about them.

Foodspring: A fully graphical About Us page
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Foodspring is an example of an About Us page that is both visually appealing and informative. The section opens with a compelling question that immediately captures the user’s curiosity: How do we develop the most revolutionary foods of our time? A question that actually hides a strong statement: we are producing something unique .

The entire page is very visual and focuses on the product while touching on production or values. All the elements present contribute to the definition of the brand identity without losing clarity of the written content.