Email deliverability is the ability to get your emails into your subscribers’ inboxes (not their spam folders). In other words, it’s about making sure your carefully crafted marketing emails actually reach your audience’s primary inbox and avoid being blocked or filtered. You can spend hours writing great copy and designing beautiful templates, but if your emails don’t end up in the inbox, your audience will never see them.
In this article, you'll learn what email deliverability is, why it matters to you, the factors that influence it, and practical tips for improving it. We'll also discuss how building an engaged email list using tools like Poptin can increase your deliverability in the long run.
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Understanding Email Deliverability (And Why It Matters)
Email deliverability refers to whether your email successfully arrives in a subscriber's inbox without being christian churches email list bounced or marked as spam. It's often measured as "inbox placement rate," which is the percentage of emails you send that bypass spam filters and appear where they're supposed to. Don't confuse this with email deliverability , which simply means that the email was accepted by the recipient's mail server (it might still end up in spam). Deliverability takes it a step further: it's about arriving in the inbox where your subscriber will actually see and (hopefully) read your message.
If your emails aren't reaching people, nothing else you do matters. Every email conversion starts with a delivered message. High deliverability ensures your campaigns can reach their goals.