Remarketing and Retargeting: How Does It Work?

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In this way, you can remain relevant in the eyes of potential customers who have not completed a purchase, by re-offering them your products or services to increase the probability of converting them, also thanks to the sales funnel , and increase the conversion rate of your store.

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It is a technology based on cookies , which are identifying tokens that allow you to store and retrieve information related to the activities carried out online by users.

Thanks to them, it is possible to track the public anonymously during navigation, and therefore know which pages are visited or which actions are performed, re-proposing them specific communications in the form of advertisements or other.


Retargeting or Remarketing: What's the Difference?
Remarketing and retargeting are two sides of the same coin, which originally identified two slightly different activities but today are almost universally understood as synonyms.

Often, even the platforms you can use to launch this type of russia email list campaign use the terms as synonyms, thus offering you a remarketing and retargeting campaign that are somehow combined.

The concepts of retargeting and remarketing represent a strategy by which the advertiser addresses all users who have already visited his website (even if they have only visited a product page) and those users who have performed actions (downloads, clicks).

In essence, with retargeting you are targeting the behavior of your potential customers, even if you don't have their contact information, to show them targeted ads at a later time.

Remarketing, on the other hand, would be the same strategy but aimed at the specific user, whose contact details are known because they performed an action on the site but not a conversion. For example, you could target a user who added an item to the cart but did not continue with the purchase, someone who registered on your website without buying anything, and so on.