Creatives, Writers, and Correspondents. Three Different Approaches on TikTok In their exploration of TikTok, each news outlet has adopted its own identity in the content they publish. The Reuters Institute identifies three main approaches to the creation of TikTok posts. the work of a single creator, a group effort across an entire newsroom, and ’ own accounts. Having a single creator at the controls Giving a creator the responsibility of producing all TikTok publications allows media outlets to create authentic content that complies with the platform's codes.
The challenge is to find a balance between the creator's personality malta whatsapp number data 5 million and the brand they are trying to represent. In this exercise, the Washington Post stands out again. The daily newspaper had initially hired Dave Jorgenson to make light videos on YouTube, but he ultimately officiated on TikTok. Thanks to his original content, the journalist has allowed the 144-year-old daily newspaper to exist within the young social network.
To do this, he does not hesitate to treat the information with humor. For example, on Halloween, he addressed the subject of " reducflation " (the tendency of certain brands to reduce the size of a product to minimize the effects of inflation) by questioning its consequences on children's trick-or-treating. His advice. “ You have to think like someone who creates TikToks, not like someone who made videos for Facebook or YouTube.