This social network is very specific .” The group effort of an editorial team In some newsrooms, the entire team participates in producing content for TikTok. In this case, the platform becomes an additional distribution channel . This is the case, as we have seen for SkyNews , which uses the platform to broadcast live, but also for Vice World News . The media, entirely digital and present on TikTok since the end of 2021, initially focused on producing explanatory videos on major current affairs topics.
But the start of the war in Ukraine really allowed malaysia whatsapp number data 5 million the Vice account to gain visibility. In the first days of Russia's invasion of Ukraine, a video of a correspondent walking the streets of Kiev garnered 21. 6 million views and allowed the Vice World News TikTok account to take off. On-the-ground reporting has always been at the core of Vice’s DNA, but the editorial team has adapted it to TikTok users’ shorter attention spans.
“ What we think about most of the time is the shot and, Vice’s editor in Europe, Africa and the Middle East. “ Our explainer videos always start with a question, it piques people’s curiosity and they choose to watch the video . Correspondent accounts While individual journalist accounts, such as correspondents, are common on platforms like Twitter, they are relatively rare on TikTok, the study notes.