CNN anchor Max Foster was one of the first journalists to join TikTok, in 2019. After seeing his children get their news on the platform, the 24-hour news anchor was initially surprised to find so many young vloggers and influencers covering current events. He was also alarmed by the poor quality of the information they were providing. On TikTok, Foster has set himself the goal of informing in a simple way “ without assuming the knowledge of his listeners, but also by simplifying without dumbing down ,” he explains.
As a result, most of his videos are very short and often new zealand whatsapp number data 5 million aim to answer a simple question. His latest hit, “What happened to the Queen’s corgis?” has been viewed 4.1 million times. Media initiatives on TikTok are therefore diverse and varied, and creators are unanimous. there is no miracle recipe for success on the platform. Whether the production of publications is the work of one person or an entire editorial team, the important thing seems to be to produce short, accessible and engaging content.
from the first seconds. In the future, the report emphasizes that it expects TikTok videos to be longer than the current average of 30 to 60 seconds. This will allow media outlets to produce more comprehensive content that will meet the growing needs of an increasingly young TikTok audience. As media outlets become more and more present on the platform, users' attention will also become increasingly difficult to capture.