More Global Podcast Listening Trends

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This huge number shows how popular podcasts have become globally, overcoming multiple language and cultural barriers .

24. In South Africa, 68% of people regularly listen to podcasts, the highest percentage of all the countries surveyed.
This high percentage may be due to South Africa's strong radio culture. Podcasts offer a similar audio experience, but with more diverse and on-demand content, making them a natural fit for South African listeners.

25. Indonesia leads the way in podcast consumption, with 57% of the population listening to podcasts for at least an hour a week.
This high rate in Indonesia may be due to the country's young, tech-savvy population and improved internet access. Podcasts offer a way to access diverse content and learn new things without spending a lot, which many Indonesians enjoy.

Traffic congestion in big cities may also play a role, as podcasts provide entertainment during long commutes.

In the United States, 47% of Americans over the age of 12 have listened to a podcast in the past month.
79% of people in the United States listen to podcasts on their smartphones.
The most popular podcast genres in the United States are comedy, society and culture, news, crime, and sports.
The weekly podcast listening rate is 42% among Americans ages 12 and up.
38% of Canadian adults listen to podcasts monthly and 26% weekly. Although podcasting in Canada is panama telemarketing data growing, adoption rates remain slightly lower than in the United States.
In Europe, Sweden, Ireland and Norway have the highest podcast usage (over 40% monthly).
Countries in the Middle East have high podcast listening rates. Saudi Arabia leads the way with 59%, followed by Egypt with 56%, the United Arab Emirates with 53%, and Morocco with 45%. Only Lebanon is below average, with 31%.
Sources:

Backlinko , Demand Sage , Digiday , Edison Research , eMarketer , Frontiers , Motto , IAB , Influencer Marketing Hub , Loopex Digital , Oberlo , Pew Research , Podcastle , Podcast Index , Quill Podcast Agency , RAJAR , Reuters Institute , Sounds Profitable , Spotify , Statista , The Podcast Host , The Canadian Podcast Listener , Wondershare , YouGov

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We hope this definitive list of podcasting statistics and trends can help you start and grow your podcast business.