An online presence is a reality for most companies, and those that are still outside this scenario are already looking for options to enter the market, usually slovenia mobile database for digital marketing strategies such as social media, sponsored links and SEO.
Many, however, forget the importance of solutions that optimize the results of these strategies, such as performance management on websites, portals and e-commerce in general.
If the digital channel is a source of revenue for you, be very concerned about the Performance Management of your Business, whether it is web or mobile.
What is performance management?
All websites ranked by Google, Yahoo, Bing and other search engines are constantly evaluated by bots to determine the relevance of the website, which directly influences the ranking in searches.
In this case, most people immediately think of SEO, right? However, website performance is one of the most relevant factors, as well as content and mobile performance. Look at this indicator in your Google Analytics, it will be under “Behavior”, see the image below:
Performance management also influences the user experience, which, if it is poor, with a long loading time for the website and internal pages, may lead to users giving up on browsing it. And the question is: Can you identify, with certainty, what makes your website slow to the point that users give up on purchasing/browsing?