Once you've logged in and granted access

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After completing the wizard, Google Analytics will be set up to track data from your website.

Google Analytics collects tons of information, and it can be overwhelming to analyze it all. MonsterInsights makes it easy by displaying simple, clear reports right in the WordPress admin area .

MonsterInsights' report
You can track essential metrics such as:

Traffic Sources : Find out where your visitors are coming from , whether they are from search engines, social media, or other websites.
Visitor locations : See which countries your audience is coming from to better tailor your content marketing efforts to specific regions.
Device Usage : Know which devices (desktop, mobile, or tablet) your visitors are using. This data allows you to ensure your site looks great for all users.
Top Performing Pages : Find out which pages get the most attention to create content your audience loves.
MonsterInsights' traffic sources report
There are also specialized reports on SEO performance and page speed .

With this data at your fingertips, you can make informed decisions to improve your website's performance without having to sift through complex Google Analytics reports.

Winner – Tie

In our opinion, there is no clear winner when comparing MonsterInsights vs Site Kit in terms of ease of use. Therefore, we are calling it a tie.

Site Kit stands out for its simplicity and few features, which makes it a great option for beginners. It’s perfect for anyone who uses Google services and wants to get basic insights without feeling overwhelmed.

On the other hand, MonsterInsights offers more features. This is great, but it does mean that beginners may need a little more time to learn. However, once you get the hang of it, MonsterInsights is intuitive and much easier to use than Google Analytics 4 (GA4).

Tracking Features
In terms of tracking features, our research revealed that both Site Kit and MonsterInsights come with some important tools to help you understand your website’s performance.

Let's see what each of them has to offer.

Kit do site

Site Kit 's single report page shows an overview of total visitors and traffic sources. The pie chart breaks down traffic sources by:

Channels: Covers organic traffic (from search engines), referral traffic (from links on other websites), direct traffic (when users type in your URL or use bookmarks), social traffic (from social media), and email traffic (from links clicked in emails ).
Locations: The countries from which your users are accessing the site.
Devices: The type of device used, whether desktop, mobile or tablet.
Site Kit's traffic report at a glance
If you scroll down the page, you can also find reports on top search queries, page views , and engagement.

Another standout feature is Site Kit's milestone teacher database alerts , which notify you when you hit important traffic and performance milestones.

This makes it easy to update without having to constantly check your stats.

Site Kit's milestone alerts
It is also useful for small and medium-sized businesses that need an extra boost to increase website traffic.

If you connect other Google services to Site Kit, you can also see the following reports:

A traffic report that shows clicks and impressions from Google Search Console .
A top queries report that shows the most popular keywords on your site.
A speed report that shows how your site is performing according to PageSpeed ​​Insights.
A monetization report showing your AdSense revenue earnings.
Overall, this makes it easier to manage all your reports and data in one place.