ANDIn a hyperconnected environment, where more than 40 million Colombians have internet access , users' use of search engines to find the whatsapp number list they need and discover new brands and companies has become an everyday activity. That's why today we want to introduce you to the most used search engines in Colombia.
What are the most visited websites in the world (2025)
The most used search engines in Colombia
Every year, the Digital 2025 report, led by Hootsuite and We Are Social , presents the ranking of the most used search engines in each country and today we share the most used search engines in Colombia until February 2025:
Chart showing the most used search engines in Colombia in 2025
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1. Google
Since its launch in 1997, Google has established itself as the most widely used search engine in the world. Likewise, the search engine has established itself as the undisputed leader among the most used search engines in Colombia.
Beyond its many results, allowing access to text, images, videos, and news, Google provides marketing tools that help professionals improve their rankings based on various factors, such as content relevance, link quality, and overall page structure.
According to the Digital 2025 report, Google's web traffic reached 93.45% as of February of this year. However, this percentage represents a 1.15% decrease in its market share compared to 2024.