Why is purpose so important? Sinek explains that people no longer buy a product for its features, but for the reasons why that item was created. They are no longer just material objects: products are the result of a desire, a belief, or a dream.
For Sinek, a company's success is closely tied to a brand's phone number library ability to inspire its audience. In this reality, where the web is saturated with offers, only the one who inspires wins.
Although brand storytelling uses narrative techniques, there are differences in its uses and applications, which we will discuss below:
Entertain or communicate
Storytelling is primarily used for entertainment and can be presented in a variety of formats: books, short stories, movies, etc. The main function of brand storytelling, on the other hand, is to promote a business by referencing its history or the set of short stories related to its origins.
While storytelling can be used to generate entertainment content, brand storytelling is strongly oriented toward selling a product, service, or idea.