By actively investing in social, you can increase your pool of (micro)influencers – and that doesn’t always have to cost anything. Simply come up with a creative campaign and attach a catchy hashtag that can be easily picked up. Distribute this consistently by being visible everywhere, both organically and paid. That way, you turn that drop of water into a waterfall of user-generated content .
Recognizability : start by developing a suitable and catchy hashtag that you place under every post. c level executive list Determine your online voice and identity. For example, think about a fixed filter, always use the same house style and determine the tone of your messages. People like to look at beautiful or funny photos and videos on social media, and at real people ('perfect' is slowly making way for vulnerability, fuck-ups and a real glimpse into someone's life) . Experiment with content formats and see what works well and what you should leave out. By the time you have reached a few thousand followers, you should have your identity completely straight.