Ephemeral content. You may have heard of it before, but you may never have heard of it. In this article I will explain exactly what it is, why it is interesting as a marketing tool and how you can use it yourself.
If we translate the term ephemeral content directly into Dutch, you get something like 'short-lived', 'fleeting' or 'transient' content . That actually gives a pretty good idea of what it is, namely content that is only available for a short time.
A more formal definition: ephemeral content consists of communications b2b email list (such as images or videos) that are only available for a limited time and are deleted after a certain period of time (usually 24 hours).
The well-known Instagram and Snapchat Stories are a good example of this. But also think of Facebook or Instagram Live. What they all have in common is that it is a form of direct communication that is also interactive . For example, users can ask questions in a story, respond to a poll, or discuss with each other during a live stream.
Instagram Stories options.