A little more expensive than other tools, Salesforce Marketing Cloud is ideal for those who want to measure customer interactions beyond email communication, expanding to SMS communication as well. In addition to allowing integrations between this process, with Salesforce you can track each interaction your customer has with your company and have the support of templates to make your communications even more agile.
With a higher cost, technical knowledge and platform training email data are required to develop good marketing emails. But don't worry, Salesforce itself supports you with training for analysts to ensure excellence in the execution of activities within Salesforce Marketing Cloud, not only as an email marketing tool but also for other features of the tool.
See how to do successful email marketing:
Download the complete and free E-book.
E-GOI
With the free version available for testing, the E-GOI platform is perfect for marketing professionals who are looking for automation as well as analysis of sending data. The free version of the platform allows you to send unlimited emails to lists of up to 500 contacts. The best thing about this platform is that it goes beyond sending emails, also allowing access to other features such as lead generation, nurturing, SMS, email marketing, mobile push, with automation.
Best of all? Monitoring the platform's performance and the actions taken on it can be done in real time.
LeadLovers Marketing and Sales Platform
It's no secret that a good Inbound Marketing strategy also involves good lead nurturing. That said, I present to you LeadLovers , a tool created in Brazil to help you manage and generate leads efficiently.
With the tool, much more than communication, it is possible to generate web pages, such as:
Landing pages to capture leads,
Social media management for generating new business and
Various triggers that can be used to trigger automated messages,
These strategies allow for lead nurturing that stores all the information related to consumer behavior. With super acceptable values, you can have access to all the tool's features.