In the highly competitive dental products market, Dental Adelar faced significant challenges in positioning itself as a major distributor at a regional level. Continue reading to understand the process and strategy we used with this client.
Dental Adelar had clear objectives, but faced obstacles that required targeted strategies:
Low regional visibility: Despite offering quality products, the brand was unable to reach potential customers in nearby cities.
Difficulty in attracting qualified leads: Existing mobile phone number data updated 2025 efforts were not enough to generate a constant flow of relevant contacts.
Lack of knowledge of the target audience: Communication with customers was not aligned with the needs and expectations of the dental market.
These challenges limited growth and also put Dental Adelar at a disadvantage compared to its competitors.
Raddar's Strategy: A Tailor-Made Solution
To address these challenges, the Raddar team developed an action plan based on data and advanced digital marketing strategies.
1. Persona Study
The first step was to conduct an in-depth study to understand Dental Adelar's personas. This diagnosis was essential to identify the preferences, pain points and behaviors of the target audience, creating assertive and persuasive communication.