Quality first
The videos of Gijp and Derksen went through the roof on the RTL channels. How do you absorb such a loss? We chose to think creatively and experiment with our strategy. In the beginning, we lost countless fans who wanted to laugh at Gijp's jokes or Derksen's harsh remarks. No reason for us to panic, since our target group had changed.
Interaction & clicks
Interactions on social media were initially the only goal, but we also took a good look at b2b email list the clicks to our website. That number was around 40,000 per day. There was potentially a lot more to be gained from that. At the end of 2020, this number was between 200,000 and 300,000 per day. How can that success be explained? It sounds crazy, but precisely by doing less and choosing quality instead of quantity. We wanted to distinguish ourselves from the mass of football websites that copied each other and we succeeded.
We did this by no longer choosing speed over content. We made increasingly longer stories. Background stories that people sat down for and interviews with football players, for example. We also sat down better for our Instagram posts, images for Facebook and videos. Why quickly Photoshop something when you can take a few hours to make something really cool? That produces much more interaction than five rushed images a day. By investing time and energy in good and high-quality content, the clicks and interactions rose to a peak and we became increasingly bigger. Especially when the corona crisis started, we reaped the benefits of these changes.
ce, but that don't seem to work. Keep managing your social media, listen to your target group and adjust where necessary.
Ultimately, you are there for your fans and followers, not them for you. Analyse well what scores and find out what they want to see, build on that and adjust your strategy accordingly. A final tip: take your social media seriously and dare to take the time to invest in it. You don't have to be the first with everything, as long as you are the best.