Shopify Bundles is a free app for Shopify online stores that lets you create bundles and multi-bundles to increase your average order value. It's used directly in your Shopify admin, and inventory is updated in real time to ensure you never oversell.
13. Optimize product pages
Conversion rate optimization ( CRO ) is about improving your website to convert more visitors into sales. This approach helps you identify problem areas in your online store and refine your product pages.
A well-designed page should include high-quality images, engaging descriptions, clear technical details, and reviews.
Shopify Magic AI helps you write original, effective, canadian business email list and SEO-optimized product descriptions. It also lets you professionalize your photos by easily transforming the background, leaving you more time to take care of the rest of the details of your online store.
To convert your visitors into buyers, make sure to:
Include visible and easy-to-use purchase buttons.
Show images from different angles or videos of the products in use.
Highlight the benefits and resolve any possible questions, such as materials, sizes or shipping costs.
You will find more details in the guide: Product page optimization: 11 keys to improve conversion . And the Ecoalf website can serve as an example of good practices to follow.
Marketing tactics for sales by optimizing product pages
App to include the delivery date on your product pages: Estimated Delivery Date
ETA (Estimated Delivery Date) solves one of your customers' biggest questions: "When will I receive my order?" This tool shows the estimated delivery time on the product pages of your online store, just below the "Add to cart" button.
A key detail that not only makes the purchasing decision easier, but can also increase your conversion rate.
Take advantage of marketing tactics for sales in your online store
A well-planned strategy makes it possible to reach new potential customers, increase your average order value, and improve sales. These are key goals for your business to thrive, and you can achieve them by applying the sales marketing tactics in this article.
But first you need to create your online store , and that's where Shopify's website builder makes the process as easy as possible.
With Shopify you can have an attractive and professional ecommerce in a matter of minutes, without the need for technical knowledge or programming. In addition, it offers you advanced tools to manage shipping, payments, inventories and marketing campaigns, all from a single place.
Take a free trial with Shopify and start building a successful online store today.
Cover by @storyset - Freepik
More information
Introducing the new Merchant Control Panel
Referral Marketing - 7 Tactics to Kickstart Your Referral Campaign
3 essential steps to do marketing on the Internet
The secret to telling your brand story with a sales design included
How you should speak on each social network
How to sell your products on Facebook with Shopify
4 magic words that will increase your sales
Colors that encourage buying - The science of color
Create great infographics to share on your online store's blog
Everything you need to know about Twitter Cards for eCommerce
Frequently Asked Questions About Marketing Tactics for Sales
What are the types of marketing tactics for sales?
The most common sales marketing tactics include advertising, public relations, promotions, and events. These strategies can be adapted to the digital environment and divided into subcategories:
Advertising : paid ads on social media, Google Ads or sponsorships with influencers.
Public relations : digital press releases, collaborations with specialized blogs and appearances in online media.
Promotions : discount codes, offers and giveaways on social networks.
Events : webinars, live launches and virtual fairs.
These tactics are ideal for increasing your brand visibility, attracting traffic to your ecommerce and improving conversions in your online store.
What are the 4 P's of marketing?
The 4 Ps are part of the marketing mix and are the pillars that you must know when planning and promoting a product or service: product, price, place (distribution) and promotion.
How to choose the best marketing tactics for sales?
Selecting the right sales marketing tactics depends on several factors, such as your target audience, available budget, and the specific goals of your online store. For example, if you are looking to increase traffic, strategies such as publishing regular content on social media or running email marketing campaigns can be very effective. On the other hand, if you want to increase the average purchase value, it is more advisable to opt for product bundles or upselling.
Additionally, using apps from the Shopify App Store will help you implement these actions quickly and easily.