It allows you to build a long-term relationship to retain customers.
It is compatible with other marketing actions, both physical and online.
Thanks to Internet-based technology, shipments can be scheduled and measured .
It is a cheap channel because creating and maintaining an email has almost no cost.
It is an effective advertising tool because it allows the message to be personalized at the individual level.
It allows greater privacy phone number for business than other advertising media to offer discounts and exclusive offers.
Finally, it should be noted that there are different types of email marketing, although the most important ones for companies are:
Acquisition: the conversion objective is to obtain new clients by presenting the company and its services to potential clients from the different segments defined by the company.
Loyalty: the conversion objective is to maintain current customers, minimizing their loss and increasing sales, through the construction of a long-term relationship.